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Sunday, April 26, 2009

"Street Dreams" Delivers...

Last night at the Lido Theater, I attended a showing of "Street Dreams" as a part of the Newport Beach Film Festival. Rob Dyrdek, Ryan Sheckler, Terry Kennedy, Paul Rodriguez and Ryan Dunn were in attendance to a sold out crowd, who wanted to take photos and sought out autographs from the skateboarders. This movie stars Dyrdek, Sheckler, Kennedy, Rodriguez, Dunn, Adam Wylie, C.C. Sheffield and others in a skateboard drama. The movie tugged at my emotions, showed great skateboarding and had some funny moments.

After the viewing of the movie, there was a Q& A session with the cast and crew. The Q&A session was worth staying for as the members of the cast and crew recalled some hilarious antics behind the scenes.

According to an OC Register blog, the movie will be released on June 12th.

FYI, Dyrdek spent $2 million dollars of his own money and co-wrote the script. Here is Dyrdek's summary about the movie (courtesy of "This story is based where the skateboard culture is the most foreign, the Midwest. Derrick Cabrera, like all skaters, has a dream of being sponsored and one day going pro. He is an up and coming skater with all the talent but has the world against him. Parents, friends and schoolmates can't understand how Derrick has so much passion for something that has no future in their eyes. His crew of friends that are skaters is the only place he is truly accepted. But, as he gets better and better, the skater he looked up to the most becomes his worst enemy. In the sport of skateboarding a single trick that has never been done or conceived can bring you stardom in an instant. Derrick has that trick, if only he can make it. As he attempts to make this trick he is faced with skateproofing, a jealous friend and cops who have it in for him. Derrick finally gets arrested for skating on private property. After that his parents lay down the law and try to force him to quit skateboarding. Adding insult to injury, his girlfriend forces an ultimatum on him as well: "The skateboard or life with her." At that point, Derrick gives up everything and runs away with his friends to the Tampa Am contest in Florida. This is a weekend that can turn an unknown skateboarder into a future star. He sees it as his only shot to make it in skateboarding. Derrick's rivalry comes to a head in Florida when his crew of friends abandons him because of his jealous mentor. A top amateur's sister rescues Derrick by giving him a place to stay and convincing him to believe in himself. With all the world of skateboarding watching, Derrick finally makes the trick that shocks the entire skate world and instantly thrusts him into the spotlight. His dream of being sponsored has come true."

Monday, April 13, 2009

"The Apprentice" and®

I like to watch "The Apprentice" because I like to learn a lot about business and people. You also get to know about companies, their products and non-profit organizations.

On Sunday's episode, LifeLock® ( is a product that the teams had to create in-store displays. The company's CEO, Todd Davis, uses his social security number in promotional information. I think this was a great idea to promote this company's product via "The Apprentice" and made me check out their web site.

I found a lot of helpful and useful information on the company's blog:

Monday, April 6, 2009

PR Week's article: Why PR Matters in a Down Economy

This is a great read that someone twittered about. I won't copy the entire article, but you can read it at your own leisure.